How do we understand? 

We interpret the findings of our research for our clients, distilling the findings into actionable strategic  recommendations, to address unmet needs, create a market entry strategy, create monetisation and  pricing strategies, provide foresight, and provide thought leadership. 

Who is this usually for?  

For commercial/ confidential use of our clients (typically technology innovators, media owners, product  managers and owners, brands) and our collaborative partners in large scale EU and national projects. 

How do we ideate?  

We listen to our clients' needs and conduct market research and landscape reviews before proceeding to generate informed ideas for new products, services and processes. We identify and describe market segments, user experience with product categories, and estimated market size for products, services and interventions. 

Who is this usually for?  

For the commercial/ confidential use of our clients (typically technology innovators, media owners, product managers and owners, brands). 

How do we test? 

We develop and test ideas, concepts and prototypes through engagement with consumer end users, working hand in hand with our clients to inform new product/service development opportunities and product/service optimisation.

Who is this usually for? 

Typically for product developers, managers and owners, brands, charities, and government.

How do we evaluate? 

We conduct independent evaluations using robust, academically-rooted research methods and our own i2 metrics involving consumer end users of products, services, communications and propositions. 

Who is this usually for? 

Typically for advertisers, agencies, marketing and PR, media owners, product managers and owners, brands, charities, regulators, and government.