WHAT OUR CLIENTS SAY
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WHAT OUR CLIENTS SAY ✦
Sarah Ellis Director of Creative Innovation
Royal Shakespeare Company
i2 have provided invaluable audience insights and strategic guidance to the RSC and the performance demonstrator in a collaborative, fun and collegiate manner. It is the first time I have witnessed a research and evaluation partner being so accepted and valued by the creative and technical teams. i2 work efficiently and sensitively, in-step with the creative process.
Their high level of experience in applying their robust methods to understand audiences and provide actionable recommendations is unparalleled. Their guidance at both operational and strategic levels has enabled us to navigate the effects of the pandemic and remain true to our vision to reach new audiences and innovate within live performance.
Fran Sanderson Executive Director
Figurative
Based on their unrivalled reputation, expertise and over 20 years' experience evaluating user and audience response to digital products, platforms and services (spanning content, form and context), and in particular their expertise in immersive, for Digital Catapult, we partnered with i2 media research to establish methods for evaluating immersive experiences, spanning live, hybrid location-based and purely digital formats.
This pioneering work set out to develop a set of tools for a ‘best-in-class’ evaluation approach to this under-explored area of technological and artistic innovation. i2 are adept at delivering on time and to schedule, a pragmatic and thoughtful evaluation approach.