AMBITION

Our goal is to empower the creative industries by embedding user-centred design and evaluation methods into their workflows. We aim to make these methods accessible and seamlessly integrated with creative practices, ensuring they are practical, effective, and user-friendly. 

Methods

Our proprietary IMPACT model is a psychologically informed tool designed to help companies evaluate their projects, products, services, or experiences. By applying core psychological 'lenses,' the model  identifies strengths and weaknesses that, when optimised, lead to greater user satisfaction and engagement. 

The IMPACT model has been successfully applied across various industries, including:

• Live Performance  

• Telecommunications 

• Project Management 

• Retail 

• REF Impact for Practice Researchers in academic contexts 

We offer group and one-to-one training sessions, tailored to the needs of organisations, ensuring comprehensive understanding and practical application of the model. 

Outcomes

Participants in our training programs achieve: 

• Enhanced Evaluation and Research Skills 

  • Employees gain advanced skills in assessing and improving their projects, which they can embed into their development cycles for continuous improvement. We can give expert advice on building UX and psychology into your practice research process.  

• Improved Communication of Impact 

  • Training helps participants articulate project outcomes effectively at all levels of an organisation, ensuring clear, coherent communication that resonates with stakeholders.