Evaluate Audience Impact with
AIM
Audience Impact Metric
✦ This resource requires a fee to be used independently. ✦
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AIM is an innovative, online survey tool that provides real-time analysis and evaluation of audience impact.
It’s a survey.
It’s online.
It analyses impact in real-time.
Designed for studios, producers, distributors, aggregators, funders, marketers, exhibition spaces, venues, and creative teams, AIM helps you understand how audiences perceive your content— benchmarking results against our extensive database of evaluations.
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AIM is perfect for evaluating productions across:
VR, AR, XR, cinema, TV, immersive audio, and more.
KEY METRICS MEASURED BY AIM:
Overall Quality
Emotional Intensity
Cultural Value
Engagement
Price / Willingness to Pay
How AIM Works
AIM offers a simple, self-service setup, providing:
AUDIENCE IMPACT SURVEYS
Share surveys via a QR code or short URL generated by our platform.
Real-Time Impact Graphs
View content performance relative to over 20 previous immersive productions once responses are submitted.
Data Download
Access audience experience data for further analysis.
AIM processes and visualises audience ratings in real time, providing actionable insights as data flows in.
SEE AIM IN ACTION
Check out some example graphs generated by AIM below:
Service Levels
PROFESSIONAL
£700
Full access to all features and insights.
PREMIUM
£400
In-depth audience analysis with essential tools.
BASIC
£100
A simplified version offering a glimpse into AIM’s capabilities.
Get Started with aim
Click here for a step-by-step guide to setting up your first audience evaluation using AIM