Specialisms: Consumer behaviour, Media Psychology, Audience Insight

Jonny set up i2, directs all research conducted by i2, and leads the academic research team from which  i2 is a spin-off. He has over 30 years’ experience in the evaluation of new media products and services,  using the full range of methodologies deployed by i2, successfully disseminating results within both  academic and industrial environments. Jonny loves to summarise, to make something complicated  simple. 

Specialisms: Audience insight, Strategy Foresight methods, Digital media

Noemi Ponzoni is a research and cultural insights professional with 7+ years of experience in helping the  creative sector build audience-minded, culturally intelligent strategies. Before joining the lab, Noemi  worked in the insights team at Reddit and Penguin Random House, where she established herself as  mixed-methods research lead interested in decoding shifts in media, technology, and culture – and how  they interact with current and future audience mindsets. 

Specialisms: Psychology, Quantitative analysis, Customer segmentation, Pricing research 

Lewis is i2’s quant specialist, with over 5 years of experience as an i2er, having graduated from  Goldsmiths University of London with a 1st Class Psychology with Management degree. Lewis’s research  interests centre on marketing and consumer behaviour. Since December 2018, Lewis has immersed  himself in i2 media research’s work on evaluating audience experience of immersive media, with a  particular focus on our quant research methods. When he’s not conducting audience research at our  partners’ exhibition venues, Lewis can either be found at his desk conducting literature reviews,  statistical analyses and report writing, in the lab using i2’s VR and Spatial Computing kit – or at the gym.

Specialisms: Psychology of the environment, Qualitative research, Positive psychology for health and  wellbeing, Creative research methods, Creative Industries.  

Anna brings over 6 years of experience in quantitative and qualitative research methodologies and  analysis and has worked on several evaluation and strategic research-based projects at i2 media. She  facilitates workshops, focus groups, 1-1 interviews and participatory research as well as handling client  management and presentation delivery. With a strong background in interdisciplinary research across  industry, academia, and community settings, Anna has contributed to a variety of impactful projects such as evaluating immersive theatre experiences for primary school children (2024) and co-developing a  science-backed mindfulness app prototype for individuals with anxiety (2023).

Specialisms: Behaviour change, Human computer interaction, Positive psychology for health and wellbeing, Evaluation  

Emma Maier is a researcher and behavioural science specialist with 20 years’ experience of applied  research, project leadership, evaluation and content creation. Her current research interests include  gamification and targeting behaviour change techniques to improve wellbeing and sustainability. During  her career, she has focused on social policy, social change, influence and decision-making. She is able  to take a helicopter view, understand and lead multidisciplinary teams, and cross-pollinate learning,  skills and methods to accelerate progress and impact. Her experience spans market research, new  product development, editorial research and academic research. 

Specialisms: Audience Insight, Human Psychology, Qualitative research, UX Testing 

Jodie has over 3 years research experience as part of an audience insight team at Royal Holloway, University of London. During which she specialised in MVP testing in the AR/VR industry. Jodie has a particular love for interviews, focus groups and presenting. Some of Jodie's most notable involvements include a VR mindfulness/art hyrbid, Instagram filters for educational purposes as well as AR and VR work with Factory 42.

Specialisms:Cognitive psychology, Human-computer interaction, Consumer behaviour, User experience, Media and creative industries  

Arina is a researcher with 4+ years of experience in applying psychology to solve challenges for clients from a variety of industries, including technology, finance, insurance, luxury goods, and government. Her research interests include cognitive psychology in product development, customer experience optimisation, and the intersection of arts and sciences. She manages day-to-day of research projects, conducts literature reviews, facilitates primary research studies, and synthesizes insights from a mix of data sources. Outside of the office, she can be found at one of London’s art exhibitions or taking strolls in a park.