What we do.
Since 2002, we have earned a great reputation working across media.
Understanding users’ and stakeholders’ perceptions, attitudes and values, motivations, abilities and behaviours
Identifying consumer/market segments
Met and unmet needs
Foresight research to envision the future
Drivers and hurdles to users’ access and effective and enjoyable use
Contextualised, pragmatic research
Sensitive to the needs and abilities of individuals
Ethical best practice (Criminal Records Bureau checked staff, Informed consent, Ethical approval, Members of Market Research Society and British Psychological Society)
Methodological Rigour and Diversity.
Fluent in a broad range of research methods and statistical analyses
From observational studies using ethnographic approaches to lab-based experimental evaluations to test particular variables under controlled conditions
Survey and questionnaire construction, with tailored presentation to the requirements of the target population whatever their abilities or needs
Depth interviews from end users to stakeholders
Desk and business research
Real world problem solving
Product and service design and development
Optimising user experiences
Targeting and evaluating impact of communications
Reviewing literature on state of the art in digital media products and services
Research consultancy and training in workshop and seminar formats (sharing expertise, project management, research scoping)
We are based at Goldsmiths University of London, and abide by Goldsmiths Policies on Research Governance, Sustainability, Health and safety, Diversity, Inclusion.