Research you can trust, and act on

i2 media research limited is a small interdisciplinary team of experts in how humans and technology can work together – for the benefit of consumers and business. We're the expert consumer insight and user experience research and strategy consultancy based at Goldsmiths University of London, delivering rigorous research and innovation to business. Founded in 2002 as a spin off from Psychology at Goldsmiths, University of London, we are now in our 16th successful year of business. Fully self-funded through commissioned projects and through collaborative research and development projects, i2 media has successfully completed more than 200 commissions, focused on both sides of (and across) the digital divide: from late adopters, to people with very specific access and usability needs, to the earliest adopters of the latest technology and service innovations.

What we do.

We inspire

We develop and test ideas, concepts and prototypes through engagement with consumer end users, working hand in hand with our clients to inform new product development opportunities and product optimisation.

-          Typically for product developers, managers and owners, brands, charities, and government.

We evaluate

We conduct independent evaluations using robust, academically-rooted research methods, involving consumer end users of products, services, communications and propositions.
-          Typically for advertisers, agencies, marketing and PR, media owners, product managers and owners, brands, charities, regulators, and government.

We benchmark

We conduct in depth studies to identify and describe market segments, user experience with product categories, and estimated market size for products, services and interventions.
-          For public release of data (typically for charities, regulators, and government) and for the commercial/ confidential use of our clients (typically technology innovators, media owners, product managers and owners, brands).

We deliver evidence based strategy

We interpret the findings of our research for our clients distilling the findings into actionable strategic recommendations, to address unmet needs, create a market entry strategy, create monetisation and pricing strategy, provide foresight, and provide thought leadership.
-          For commercial/ confidential use of our clients (typically technology innovators, media owners, product managers and owners, brands) and our collaborative partners in large scale EU and national projects.

We share our experience and knowledge via courses and workshops

Since 2016, we have provided a Short Course on our UX research methods via Goldsmiths University of London's Enterprise Office, in an intensive 2-day format.  Bookings are open to all subject to availability.  We also provide similar content as a bespoke package for a company’s research/ insight/ design/ planning/ strategy/ management teams. When we say bespoke, we mean it – we completely tailor the course/ workshop format, content, timing, and location to the client organisation's needs and focus.

How we can help you.

Commission i2 media research to conduct robust, cost-effective, independent consumer and value chain research, analysed, interpreted and reported to give clear and actionable evidence-based recommendations. 

We have extensive project experience and track record across:

apps, games, online, social media, community, e-commerce, connected retail, entertainment, advertising (TV, online, out of home, mobile), film, TV, location based services, big data, internet of things, smart cities, smart environments, connected car, virtual reality, augmented reality, wearables, implicit interaction, education, mood management, wellbeing and behaviour change. 

Our research and strategic consultancy focuses on:

user experience, usability, accessibility, engagement, enjoyment, entertainment, fun, willingness to pay, monetisation, innovation, conversion, consumer benefit, value, understanding consumers, behaviour change, emotion, stress reduction, and health and wellbeing. 

We have expertise in a rich and diverse range of research methods:

observation, ethnography, qualitative research (generative groups, focus groups, depth interviews), quantitative research (surveys, online research, questionnaires, psychometric measures), biometrics (emotion, psychophysiology, eye tracking), behavioural measures, experimental methods, factor analysis, cluster analysis, and consumer segmentation.  We always recommend the methods that are best to address our clients’ questions.

We are psychologists. We apply our knowledge and methods to answer applied research questions.

We work closely with management consultants, designers, computer scientists, engineers, economists, and commercial heads. 

We bridge the independence, rigour, ethics and depth of an academic approach, and the simple, practical, actionable outputs needed by the commercial world. The best of both worlds.

i2's core is unchanged since before its foundation in 2002 - Jonny and Jane have worked together since 1999.  Eva has been with us for over 10 years, and we're super happy to have had Polly join us earlier this year.  We regularly engage talented consultants, researchers and trainees on projects, to get our work done to our high quality standards.

We invest in and value our team members, and their experience with us has seen them take next steps to roles in other prestigious academic institutions, and leading edge companies (including O2, Samsung, Facebook and Google).

Being based at Goldsmiths gives us a ready supply of talented, creative, motivated and very well trained students to join our pool of researchers - so we can expand quickly. Click on the pictures below to find our more about us!

Some of our clients.

Case studies.

We're proud of the social and business impact our work has achieved.  Below find a selection of videos explaining or promoting various of i2's projects, produced by or in association with some of our clients. 

In 2017, i2 media research conducted a study with East Riding of Yorkshire Council and Safer Roads Humber to explore the effects of mental and physical distractions on driving.

i2 is based at Goldsmiths, in New Cross, South East London, in zone 2 and five minutes' walk from New Cross or New Cross Gate stations. From central London, taking a train from London Bridge to New Cross or New Cross Gate is one of the quickest and most straightforward routes. Alternatively you can get to New Cross or New Cross Gate using the London Overground network, which can be connected to from various Tube lines.