Case studies.

We're proud of the social and business impact our work achieves for our clients.  Below find a selection of videos explaining or promoting various of i2's projects, produced by or in association with some of our clients. 


SEPTEMBER 2019: Just out is a video of Google’s panel session at IBC2019 (RAI, Amsterdam), “Audience moods states & beyond: Using data to create personalised & immersive experiences in TV”. The panel was brilliantly produced by Google’s Justin Gupta, chaired with skill by Cognizant’s Saleha Williams, and involved Google’s Robert Curwen, Bonnier Broadcasting’s Ira Gladnikoff and i2’s founder and Managing Director, Professor Jonny Freeman.

SUMMER 2018: In i2 media's lab over summer 2018, one of our projects was an extension to the project featured in the first video you can watch here.  The video describes a project i2 media research conducted in summer/autumn 2017 with East Riding of Yorkshire Council and Safer Roads Humber, to explore the effects of mental and physical distractions on driving.

SPRING 2018: Next up a fun one! Through our collaboration with NEST Insight, i2 media attended the ABI (Association of British Insurers), DWP (Department for Work and Pensions) and HM Treasury convened Savings Tech Sprint #savingstechsprint, hosted by Aviva in March 2018, focused on potential solutions to engage self employed people in lifetime savings.

Listen to Team 9's pitch, delivered by Jonathan Freeman, which won the judges awards for Innovation, and for Simplicity!

Next, it's back to a focus on driving.  i2 media researched delivered research to Toyota for a campaign by Saatchi&Saatchi which aimed to make people 'fall in love with driving again'. i2 media research supervised a study which compared people's reactions when driving non-hybrid cars and Toyota hybrid vehicles through the traffic stricken rush hour streets of Rome.

Watch as 30 drivers navigate the busy streets of Rome. Driving a Toyota Hybrid and a non- hybrid car, we observe their emotions behind the wheel to see if a car could make them fall in love with driving again. Join the #LoveHybrid conversation:

Next, another example of i2 media research's work in the media space.  Facebook asked i2 media research to collaborate in the development of a research methodology to understand how audience’ attention is distributed in the living room during prime time viewing. The methodology for the project combined in-home eye-tracking, behavioural measurement, and self-report. You can watch Professor Jonny Freeman presenting this project with Dr Stephen Gray (Facebook) at Facebook’s launch of the research in Spring 2018 here.

From 2010-2015, i2's Professor Jonny Freeman coordinated the FET funded CEEDs project, through the Psychology Department at Goldsmiths, University of London. "Beyond the subconscious" is a video featured by Euronews for 'Futuris', the European research programme on Euronews. The video demonstrates BrainX3, a large-scale simulation of human brain activity with real-time interaction, rendered in 3D in a virtual reality environment, which combines computational power with human intuition for the exploration and analysis of complex dynamic networks. BrainX3 is one of the showcase outputs of the CEEDs project. BrainX3 was developed within the project under the Scientific Direction of Prof Paul Verschure (SPECS lab, UPF, Barcelona) and implemented fully at SPECS lab, and in portable versions in London (at i2's lab) and in Padova (HTLab).

From its set-up in 2001/02 to the current day, i2 media research has conducted multiple projects on people's expectations and experiences of digital TV platforms, products and services - for broadcasters, Ofcom, Government departments, and charities.  i2's work was instrumental in supporting the smooth process of digital TV switchover here in the UK, between 2006 and 2012/13.  Here Jonathan Freeman, i2 media's founder, talks about the kind of work i2 media has done in this space, including with DTG, the Digital TV Group.

In their work at i2 media research at Goldsmiths University of London, Dr Jane Lessiter and Eva Ferrari have examined user behaviour with multi-touchpoint digital experiences, looking at how attention is split between the growing range of devices in users' lives. Hear their reflections and insights delivered in this talk at MEX, December 2009 (