Through i2’s work with NEST Insight, i2 media’s founder (Prof Jonny Freeman) attended the ABI (Association of British Insurers), DWP (Department for Work and Pensions) and HM Treasury convened Savings Tech Sprint #savingstechsprint, hosted by Aviva at the Aviva Digital Garage in Hoxton Square in March 2018.

The #savingstechsprint involved 9 teams (assembled from a mix of companies, including Uber, Tata Consultancy Services and NEST Corporation, amongst others).  Each team was required to select a research based persona for whom lifetime savings was a challenge, and develop an effective and workable technology and behavioural science based solution to engage people in lifetime savings to provide better for their retirements.

Jonny was in Team 9, with a brilliant group of people from Parmenion, Trezeo, HMRC, Pensions and Lifetime Savings Association, and Salary Finance, and pitched Team 9’s solution.  You can watch the pitch here:

Team 9 was delighted to win the judges awards for Innovation, and for Simplicity!

i2 media research is collaborating with NEST Insight to apply psychology, UX, human factors and behavioural insight to engage people better in lifetime saving.