With Black Friday 2015 around the corner, we thought we'd remind you that an in depth webinar discussing the topic is available online.  In April 2015, Professor Jonny Freeman took part in the RetailWeek/ Akamai Webinar "Holiday Shopping Trends: Preparing for peak trading".

The webinar was chaired by Retail Week’s commercial editor Laura Haywood and involved Jonathan Freeman, managing director at i2 Media Research, Anthony Norman, managing director at GfK, Michael Gooding, web performance evangelist at Akamai and Ben Perkins, Head of consumer business research at Deloitte.  The panel discussed the following:

  • Why was Black Friday such a hit with UK consumers last year?
  • What do retailers need to do to ensure they can meet consumer demand during these peak trading periods?
  • How can retailers understand their website capacities and vulnerabilities to better handle these capacity demands?
  • And what do they need to do to ensure that the customer experience matches next-level consumer expectations?

Jonny explained that Black Friday hits the perfect mix of rational and emotional drivers for consumers to engage.  Do you agree?

You can watch the webinar here:


To discuss the psychology of shopper behaviour with Jonny and the i2 media team, please get in contact.