Jonny wrote Chapter 4 ("What lies beneath: Consumer Psychology") of The Consumer 2014, a Retail Week Report, produced in association with BT, which was launched at this week's BT for Retail Summit: Retail Unplugged (21st and 22nd May 2014).  Details of the panel are below:

BT and Retail Week Consumer 2014 research

Panel hosted by Charlotte Hardie, commercial editor, Retail Week.  Panel includes; Alex Chruszcz, senior director of customer insight, pricing and data, Asda, Jonathan Freeman, Professor of Psychology, University of London and Managing Director, i2 media research ltd & Simon Tucker, Head of insight, Carphone Warehouse

The report is available at the link below (requires registration):

http://mediazone.brighttalk.com/event/Emap/c8cc6e90cc-8417-registration

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