The BBC this morning was reporting on the latest at-a-glance, traffic light food labelling, introduced by the Food Standards Agency. The aim is to provide consistency in labelling to support customer choice and influence behaviour. Do you think this could have an impact on informing shopper choices?
At i2, we’ve been working on understanding how to improve transparency of information. Our desk research for Ofcom in 2011 contributed to their report on consumer information remedies published in March this year and, in collaboration with other agencies, we explored the measurement and characterisation of internet traffic management and connection performance.
Based on our work in this area, we may be able to help you improve the clarity and transparency of the information you publish. And whether you publish for a consumer or an expert audience, please get in touch if you're interested in finding out more.