Comment

UX Research One-Day Bespoke Training and Consultation

Since launching and delivering our short courses on Digital UX Research through Goldsmiths Short Courses last year, we've been asked on several occasions to deliver bespoke one-day consultations to individuals and companies wanting the same learning outcomes, delivered in a closed, personalised format with a focus customised to their requirements.  They've gone down really well, and as a result we've now launched them as a standard format.

Participants in the 1-day short course consultation have told us what they value most about this format: that you can bring along examples of the UX research challenges you are working on for us to focus the day around - without needing to be concerned about the confidentiality of the examples you bring along.  The fee for the 1-day bespoke training and consultation is £895 for the first participant in a session, with discounted fees for additional attendees (from the same product/service/ comms team).

As well as the learning outcomes of the standard short course, participants leave with:

  • a list of UX recommendations for the product or service they are developing/ working on, and either
  • a research roadmap for a product or service they are working on/ developing, or
  • a detailed research plan for a UX study/evaluation they are planning.

If you want the learning outcomes of our Digital UX Research short course, delivered in a format tailored entirely to your needs please email us to arrange a chat to discuss.

Comment

Comment

Video of i2 media at Bloomsbury Learning Environment's Demystifying UX event

Just available is the video and all the presentations from the keynote speakers and workshop providers at Bloomsbury Learning Environment's Demystifying User Experience, Design and Evaluation event, held on 23rd March 2017 at Birkbeck, University of  London.

Watch and download from here: http://ble1.weebly.com/demystifyingux.html

You'll see at the end of Jonny's presentation he let the audience know about the upcoming UX research course run by i2 media research, to be held on Tuesday 16 & Wednesday 17 May.  There are a couple of places left so book now to avoid disappointment!

http://www.gold.ac.uk/short-courses/digital-ux-evaluate-and-optimise/

Comment

Comment

i2's Professor Jonny Freeman on the BBC - social media use can have positive and negative effects

BBC Newsbeat were in contact with Jonny this week seeking comment on a recent US study reporting that high use of social media correlated with higher reports of being socially isolated. Jonny's commentary was played out on Monday's Newsbeat (6th March 2017), and is summarised online here:

http://www.bbc.co.uk/newsbeat/article/39181551/heres-what-to-keep-reminding-yourself-about-social-media

Jonny pointed out that the US study authors make no claims regarding the direction of the relationship between social media engagement and feeling isolated, and that there is a lot of research showing that social media use can have both positive and negative effects on how users feel.

Comment

Flashy! Bridging shopper experience of online and physical retail

Comment

Flashy! Bridging shopper experience of online and physical retail

As you may have seen elsewhere on our site, for the past year we've been working with HW Communciations Limited via Innovate UK funding on the MINDScape project.  Through MINDScape we have developed to proof of concept a new service to bridge shopper experience of online and physical retail, built on a new technology solution which measures shopper behaviour in store to infer how interested a shopper is in a product.  The solution, which has the working title "Flashy" provides:

+ New instore analytics, for retailers (letting retailers know which products shoppers are considering, even if they don't buy them immediately)

+ Passive history of products explored instore, for shoppers

+ Mechanisms for retailers to deliver Personalised offers to delight shoppers based on the shopper's interaction with products in store

With a patent filed on the technology, we're currently meeting with retailers (and IoT and Beacon companies) to move to a live pilot of the solution in store.  We are also setting up a new Joint Venture between i2 media research and HW, to take Flashy to market.  More updates to follow, but if you're interested in finding out more, please get in touch (J.Freeman@gold.ac.uk)

Comment

1 Comment

New @Goldsmiths Short Course from i2 media launching Feb 2016: Digital UX - evaluate and optimise

In today’s competitive digital environment, your company’s success depends more than ever on an in depth understanding of your customers. Building this understanding through key concepts in consumer and media psychology will provide you with a fresh, insightful, robust and actionable toolkit which you can adapt to your company’s needs, to optimise existing or create compelling new digital user experiences.

We have delivered similar training content in our most popular format: as a bespoke 1-2 day package for a company’s research/ insight/ design/ planning/ strategy/ management teams. 

Brand new for 2016 is our intensive 2-day short course format here at Goldsmiths University of London. This immersion in cutting edge UX research and development from an applied psychology perspective will give you the knowledge you need to develop insight to improve your competitiveness.  Through a focus which combines the robustness and independence of the academic approach, and the clear, actionable outputs of the commercial approach, the course will use i2 media’s portfolio of over 200 successfully completed research commissions to inspire your application of our methods to your company’s commercial opportunities.

We will still offer the course as a bespoke offering for your company too - for more information please get in touch.

But to get on our launch short course at Goldsmiths, book now!

https://www.eventbrite.co.uk/e/digital-ux-evaluate-and-optimise-goldsmiths-university-tickets-20054185609

If you can think of other people who might be interested in this courise, please let them know:   New format short course from i2 media @ goldmiths:http://www.gold.ac.uk/sho…/digital-ux-evaluate-and-optimise/
2 day intensive immersion in our UX methods. 24-25 Feb, book now!

 

1 Comment

Comment

Lessons from Black Friday 2014: RetailWeek/Akamai Webinar: "Holiday Shopping Trends: Preparing for peak trading"

With Black Friday 2015 around the corner, we thought we'd remind you that an in depth webinar discussing the topic is available online.  In April 2015, Professor Jonny Freeman took part in the RetailWeek/ Akamai Webinar "Holiday Shopping Trends: Preparing for peak trading".

The webinar was chaired by Retail Week’s commercial editor Laura Haywood and involved Jonathan Freeman, managing director at i2 Media Research, Anthony Norman, managing director at GfK, Michael Gooding, web performance evangelist at Akamai and Ben Perkins, Head of consumer business research at Deloitte.  The panel discussed the following:

  • Why was Black Friday such a hit with UK consumers last year?
  • What do retailers need to do to ensure they can meet consumer demand during these peak trading periods?
  • How can retailers understand their website capacities and vulnerabilities to better handle these capacity demands?
  • And what do they need to do to ensure that the customer experience matches next-level consumer expectations?

Jonny explained that Black Friday hits the perfect mix of rational and emotional drivers for consumers to engage.  Do you agree?

You can watch the webinar here:

http://live.topright-group.com/akamai-retail-week-webinar

To discuss the psychology of shopper behaviour with Jonny and the i2 media team, please get in contact.

Comment

Comment

i2 media team at The Modern High Street event hosted by Exterion Media

Professor Jonathan Freeman was at Tanner Warehouse in London this morning as a guest speaker at The Modern High Street event, organised by leading outdoor media company Exterion Media.

i2 media research, with its over 15 years' experience, was among the expert companies invited to talk at this half-day morning event, that had the aim to present results from a multi layered research project exploring the value and  the evolution of the high street into a social destination, driveing direct retail engagement. 

Understanding the dynamics behind shopping behaviors has always been at the core of i2's interest. In earlier qualitative research using observations and interviews with passengers in airports, i2 identified two factors that play a particularly important role in driving consumers attention to marketing messages: time pressure and focus. These two dimensions define i2's model of shopper behaviour and helped Exterion Media understanding the important role that mindset plays in receptiveness to advertising.

The model was extensively used during i2 media and Exterion Media's research collaboration,  both in i2's lab and in the more ecologically valid context of the high street. Results from the research were presented at the event as well as included in a white paper, produced by i2 media and Eyetracker, that was circulated to all attendees.

Other speakers at the event included:

  • Mark Palmer – Marketing Director at Pret a Manger
  • Alan Brydon – CEO at Outsmart
  • Jane Pritchard – Enterprise & Culture Director at Business in the Community
  • Peter Donohoe – Project Lead at Healthy High Street
  • Ian Redpath – Research Manager at Eyetracker

For more information please follow this link: http://releasd.com/d08c/the-modern-high-street-event-details or contact Professor Freeman at  j.freeman@gold.ac.uk

 

Comment

i2 media team at ICT 2015 in Lisbon! Visit us on booth i12 (Innovate Area, Hall 2)

Comment

i2 media team at ICT 2015 in Lisbon! Visit us on booth i12 (Innovate Area, Hall 2)

We're delighted to let you know we're at ICT 2015 in Lisbon this week, demonstrating the CEEDs project (ceeds-project.eu) which Professor Jonny Freeman Coordinated through the Psychology Department at Goldsmiths, University of London.

We're even happier to report that the CEEDs demo we'll be showing has been selected as one of the top 10 'must-see' projects at ICT 2015, by the conference/ show organisers (the European Commission): http://ec.europa.eu/information_society/newsroom/image/document/2015-42/10_must-see_projects_in_lisbon_11209.pdf

In the demo you can see the BrainX3, developed within the project under the Scientific Direction of Prof Paul Verschure (SPECS lab, UPF, Bareclona) and implemented fully at SPECS lab, and in portable versions in London (at i2's lab) and in Padova (in Professor Luciano Gamberini's lab).

The CEEDs approach of implicit interaction with big data sets can be applied to a wide range of big data sets, and we will be pleased to discuss with you how we can develop a customised implementation of the approach to enable you to interact and engage with and make better sense of your big data.  

If you're at ICT 2015, pop along to Booth i12 in the Innovate Area (hall 2) at ICT 2015.

And whether you're in Lisbon or not, if you're interested in discussing, please get in contact.



Comment

Comment

Your invitation... to our research workshop on collaborative tools

Each of us will waste over 30 hours this month in business meetings that do not deliver any value. Ouch!

Is there a better way?

Helsinki University is partnering with i2 media research to conduct a research workshop to establish if collaborative tools can make a difference to the way we work. 

We are looking for 12 professionals from mid to large sized corporations to work with us for just 24 hours from midday on the 18th Feb to midday on the 19th Feb.   As thanks for your participation we will provide you with dinner on the evening of the 18th and a copy of the final report to use in your own business.  In the first instance please contact Professor Giulio Jacucci at giulio.jacucci@helsinki.fi and/ or hello@i2mediaresearch.com

Comment

Comment

Holocaust Educational Trust’s 70 Voices: Victims, Perpetrators and Bystanders launches!

Though better known for our independent research and consultancy services, i2 media research also has extensive experience of digital media product and service design and development.  We usually deploy these skills in our longer term European Commission funded collaborative research and development projects (e.g., PASION, Community Network Game, CEEDs, Games@Large, Vital Mind).
Late in 2014 the Holocaust Educational Trust asked i2 to help them deliver digitally a high impact collection of curated content to mark the 70th anniversary of the end of the Holocaust - designed to provide new insights into the Holocaust for modern-day web, smartphone and tablet users.
i2 media delivered a website (www.70voices.org.uk) and (with experienced app developer Adam Hoyle) iOS and Android smartphone and tablet apps via the Apple App Store, Google Play and the Amazon App Store.  All launched today, Monday 19th January 2015.
New content will appear on the web and all app platforms each day for the coming 12 weeks.  6 days a week a new piece of content will be revealed, and once a week (each Sunday) a podcast reflecting on the previous week’s content will be made available for streaming and download.
We’re delighted that the Guardian has featured the launch of the website and app online today:
http://www.theguardian.com/technology/2015/jan/19/holocaust-app-70-voices-ios-android
Professor Jonny Freeman said “It has been a pleasure working with HET to make their vision a reality.  The content curated by HET is of course very moving and thought provoking.  HET’s decision to make the content available via web and Apps will increase the reach of the content – making it available to the public in the ways people consume media content today.”

Comment

Comment

DTG Global TV Innovation Detonator - December 1st 2015

How do you turn a great idea into a disruptive technology that becomes an industry standard? The Digital Catapult and the DTG will try to answer this question.

DTG has been taking new technology into the mass market for 20 years, and the Global TV Innovation Detonator seeks to explode the myths and explore the evolution of big new ideas in broadcasting: usability, ultra HD, mobile video and future distribution networks.

i2 media research, with its 12 years' experience, is among the expert companies invited to talk at this free half-day morning seminar, that has the aim to encourage creative technologists to find the opportunities to innovate in the broadcast video experience.

Speakers from the DTG and our UK industry partners will include:

• Professor Jonny Freeman, Goldsmiths University/i2 media research
• Chris Johns, Sky
• Matt Stagg, EE
• Graham Mills, DVB
• Simon Gauntlett, DTG

Start-ups, SMEs and university spin-outs/spin-ins will attend alongside DTG members representing the UK TV broadcast delivery chain, from broadcasters to TV, smartphone and receiver manufacturers.

The DTG Global TV Innovation Detonator is free to attend and will be held at the Digital Catapult Centre, 101 Euston Road, London NW1 2RA, from 9:30am - 12.30pm.

For more details and to register for this event, visit http://www.digitalcatapultcentre.org.uk/event/dtg-global-tv-innovation-detonator/.

Comment

Comment

Stopping big data from blowing our minds

We are very pleased to announce that a new article on the CEEDs project appeared yesterday on the EU Horizon magazine which presents results from research conducted to develop a system that connects the unconscious mind to the vastly expanding world of big data, and help humans navigate it and make sense of it: http://horizon-magazine.eu/article/stopping-big-data-blowing-our-minds_en.html

Here's the full article:

Every minute, the world generates 1.7 million billion bytes of data – the equivalent of 360 000 DVDs – from sources such as sensors for climate information, satellite imagery, purchase transaction records, GPS signals and simulation tools.

For example, the Large Hadron Collider – which famously discovered the elusive Higgs particle – generates data from 600 million particle collisions per second. Meanwhile, the NASA Centre for Climate Simulation stores 37 petabytes of data – 37 quadrillion bytes, or 37 times as much as the data contained in US academic libraries.

As a result, the data sector is growing by 40 % every year, with important implications for storage and accessibility of the information. It also raises the question of how humans can make the most of all of this rich data without being overwhelmed.

The answer could come via two EU-funded projects – CEEDs and VELaSSCo – which have brought together teams of leading experts from key disciplines to answer this question.

Jonathan Freeman, Professor of Psychology at Goldsmiths, University of London, leads the four-year CEEDs project, which has created an ‘eXperience Induction Machine’ (XIM). The XIM helps humans navigate vast amounts of complex information, using virtual reality and wearable sensors that track brain waves, heart rate and other responses.

‘It turns out that only a small subset of sensory input reaches conscious awareness, yet the remainder is still processed by the brain,’ said Prof. Freeman. ‘This subconscious processing is very good at detecting novel patterns and meaningful signals. By unlocking the power of the subconscious, CEEDs will make fundamental contributions to human experience.’

The XIM machine, which was developed in the lab of CEEDs’ scientific director Professor Paul Verschure in Barcelona, consists of an immersive room equipped with speakers, projectors, projection screens, pressure-sensitive floor tiles, infrared cameras and a microphone. Data visualisations are displayed on the screen and the person’s response is monitored through sensors embedded in a headset.

Overload detection

‘The system acknowledges when participants are getting fatigued or overloaded with information,’ said Prof. Freeman. ‘And it adapts accordingly. It either simplifies the visualisations so as to reduce the cognitive load, thus keeping the user less stressed and more able to focus. Or it will guide the person to areas of the data representation that are not as heavy in information.’

For example, CEEDs technology could be used to guide a school child around datasets of interest – say of planets and stars – using virtual reality visualisations on screens. Importantly, the child’s unconscious processes would be monitored using sensors, detecting when they are bored and excited, and tailoring the exploration accordingly.

Other possible applications for CEEDs include helping users inspect satellite imagery, oil prospecting, economics and historical research. The technology has already been used for two years at the Bergen-Belsen memorial site in Germany. Discussions are also ongoing with museums in the Netherlands, the UK and the United States ahead of the 2015 commemorations of the end of World War II.

Prof. Freeman said the idea could be expanded to areas such as retail. ‘Imagine an online shoe store which has thousands of shoes. How can users make quicker and more objective choices? CEEDs offers quick feedback on what people like and don’t like, based on brainwave response, eye movement and arousal. These implicit reactions can inform choice.’

He said the CEEDs system could also be used for therapeutic purposes. ‘There is scope for real-time therapy, where physiological measures, such as heart rate, arousal and gaze, are measured during sessions with an empathic counsellor.’

Aiding research

Meanwhile, the VELaSSCo project is aiming to make big data more understandable and useful for scientists by converting simulation data into simple visualisations for use in research and industry.

Simulations help to imitate real-world processes – for example simulation of planes is used in the aerospace industry to improve aerodynamics. Similarly, they can be used to predict weather and pollution across cities, model the aerodynamic behaviour of a Formula One car or investigate biological processes.

Such models rely on complex datasets generated by simulation tools. As technology expands, this data is increasing at an exponential rate, running into billions of separate records. Data has to be computed and stored on multiple servers, raising issues about how to access and manipulate the information.

‘Consider a simulation run on a Formula One car,’ said Abel Coll, VELaSSCo project coordinator at the International Center for Numerical Methods in Engineering (CIMNE) in Barcelona, Spain. ‘There may be simulation results relating to the air pressure and velocities around certain parts of the car; these results come from physics – these are the big data.

‘Now we have the big data, we may want to visualise them using contour lines or different colours to see the pressure of the air which is in contact with the F1 car. The problem is how to store and access the data – how do we manage this big data when it is distributed in different machines?’

The VELaSSCo team, which includes experts in big data handling, advanced visualisation, engineering simulations and consultants from industrial sectors such as aerospace, is hoping to create a ‘simulation data analysis platform’ for the scientific and engineering community.

The platform will store, access and transform data to enable researchers to visualise the most detailed and up-to-date simulation results. It will include a database engine based on widely used technologies that organise and store a diverse range of large-scale simulation datasets for collaborative use.

‘We want to work out how best to take advantage of the big data to provide further visualisations of the simulation results in a user-friendly way,’ said Coll. ‘This is where the worlds of big data and visualisations converge.’

Comment

Comment

Next generation technology gets inside the consumer’s mind

An article recently appeared on RetailWeek describes how the rise of big data and the increasingly sophisticated ways that data can be harvested, is transforming the retail world and  the way people will shop in the near future. Some cutting-edge technologies are being developed that could deeply transform traditional customer insights by predicting consumers needs in ways that would have not been possible before. As Jonathan Freeman, professor of Psychology at Goldsmiths University and managing director at i2 media research explains “Many years ago you would have a local shopkeeper who would know lots about you, your family situation, your personal information – your context basically – and would therefore be able to suggest products to you and react to your situation. Retailers are trying to recreate that relationship in another way.”

Cutting edge technologies such as eye tracking or software measuring emotional responses via facial expression are some of the ways in which this transformation could happen.

Source: http://www.retail-week.com/technology/analysis-next-generation-technology-gets-inside-the-consumers-mind/5065275.article

Source: http://www.retail-week.com/technology/analysis-next-generation-technology-gets-inside-the-consumers-mind/5065275.article

i2 media developed a neat model called the shopper state model which is essentially a way of responding to shopper moods and preferences using real-time mobile data and historical data. “It was developed initially through observational research, but now we have digital metrics that can work out where within a range of mindsets a consumer may be – so it looks at dwell time in particular areas of the store, for example, and then can tell if a consumer is interested in a product in that area,” says Freeman. “We can then use data we have built up around that customer and target them. For instance, by knowing that David has a young child and money is tight, the system could  send over a 10% discount offer for that product at a critical time directly to his phone.”

For more information see the full article here.

Comment

Comment

HUMAN INTERACTIVE CONFERENCE & CREATIVE MACHINE EXHIBITION

The inaugural 'Human Interactive' conference brings together leading experts from industry and academia to present and discuss the challenges of achieving the next generation of human-machine interaction through advances in computer games, AI, neuroscience, AR/VR, psychology, big data analytics, robotics and creative computing.

Prof. Jonathan Freeman will present work conducted by his team. The MindSee project, for instance is investigating how novel generations of symbiotic relationships between humans and computers can be achieved in the area of information seeking. 

The associated economical, ethical, societal and environmental issues involved will also be explored and there will be plenty of opportunity for networking.

The conference will be followed by "Creative Machine", a major exhibition exploring the twilight world of human-machine creativity, including installations of video and computer art, AI, robotics and apps .

Both events  will take place at Goldsmiths University of London on the 6th of November. Registration is FREE https://www.eventbrite.co.uk/e/human-interactive-conference-creative-machine-exhibition-private-view-registration-11761855025. 

Comment

BEHAVIOURAL TRACKING AND NEUROSCIENCE TOOLS DESIGNED TO MEASURE WHAT CONSUMERS WANT AND NEED

Comment

BEHAVIOURAL TRACKING AND NEUROSCIENCE TOOLS DESIGNED TO MEASURE WHAT CONSUMERS WANT AND NEED

A worth reading article by Dara O’Rourke well explains why it’s time “we move beyond surveys, and simultaneously commit to avoiding invasive tracking and manipulative marketing, in order to really understand what consumers want and need, and to help them connect their values and actions for sustainability”. 

From the theguardian.com:

A new set of tools and technologies has emerged over the last several years to measure the behaviours of consumers. These tools, if used responsibly, transparently, and without violating people’s privacy, hold important potential for better understanding consumer behavior with respect to sustainability.

Comment

Comment

What function do event attendees need most from a new app? Survey online now.

i2 media research is conducting research for a London based start-up: Pickevent.  And you can take part, here: https://www.surveymonkey.com/s/i2-4-Pickevent

Pickevent is the world’s first Events Network connecting Attendees, Speakers and Event Organisers supporting the pre, during and post Event experience by enabling people to showcase their profile, find others and connect any time.

i2 media's research has been designed to identify people’s interest in a range of potential functions Pickevent are considering for inclusion in their new app for smartphones and tablets.  It has involved us immersing ourselves in professional events and interviewing lots of people there, and in the Event Application literature.

Through this, we have identified 8 functions which meet various needs of people who go to professional events (attendees, speakers, exhibitors and organisers).

To give your view of each the app functions - and how much you think they would enhance your experience of attending professional events (whether as an attendee, speaker, exhibitor or organiser), please complete this short (8-12 minute) questionnaire:
https://www.surveymonkey.com/s/i2-4-Pickevent

i2's work for Pickevent is supported by London Fusion - a European Commission Regional Development Fund supported scheme to enable knowledge exchange between research experts based in Higher Education Establishments and SMEs in London.

For more information about Pickevent, please see: https://pickevent.com/

For more on London Fusion, please see: http://www.londonfusion.org.uk/ 

 

Comment

Comment

Announcing the new i2 media research intern scheme: Get access to the best of the Department of Psychology's students at Goldsmiths University of London

We're delighted to be able to announce that we have a new mechanism available for our clients to engage with us, and with the best and brightest students from the Department of Psychology here at Goldsmiths, where we are based.

The new i2 media research - client partnership internship programme will enable clients to specify a limited scope project achievable within a short (2-8 week) timescale.  i2 media will recruit the best suited student(s) from the Department of Psychology's under- and post- graduate student base and supervise their accomplishment of the research brief.

Costs will be kept low, and will include a bursary for the student (calculated on a weekly basis), and supervision time from i2 media research colleagues (based on required supervision and input to the project).

Interested in supporting an internship? Please get in contact!

Comment

Comment

Retail Week Report, in association with BT: The Consumer 2014

Jonny wrote Chapter 4 ("What lies beneath: Consumer Psychology") of The Consumer 2014, a Retail Week Report, produced in association with BT, which was launched at this week's BT for Retail Summit: Retail Unplugged (21st and 22nd May 2014).  Details of the panel are below:

BT and Retail Week Consumer 2014 research

Panel hosted by Charlotte Hardie, commercial editor, Retail Week.  Panel includes; Alex Chruszcz, senior director of customer insight, pricing and data, Asda, Jonathan Freeman, Professor of Psychology, University of London and Managing Director, i2 media research ltd & Simon Tucker, Head of insight, Carphone Warehouse

The report is available at the link below (requires registration):

http://mediazone.brighttalk.com/event/Emap/c8cc6e90cc-8417-registration

Comment